In 1971 SARA was founded by the University of Amsterdam, VU University Amsterdam and the Mathematical Centre Amsterdam (now Centrum Wiskunde & Informatica). It was especially dedicated to high performance computing.
Nowadays, SARA is an independent organization which supports scientific research by offering the most advanced services and expertise in the areas of computing, data storage, visualization, networking, cloud and e-Science. In 2010 SARA accommodated its ICT services for the commercial market at daughter company Vancis. SARA now exclusively addresses to the support of scientific research.
As of January 1, 2013 SARA - from then on SURFsara - forms part of the SURF Foundation.
If you are interested in the (Amsterdam based) company (SURF) sara, you are advised to check and/or follow https://www.linkedin.com/company/surfsara (and optionally unfollow SARA).