Zeta Global

Zeta Global Holdings Corp. is a marketing technology company based in New York City, founded in 2007 by David A. Steinberg and John Sculley. Originally named XL Marketing, the company rebranded to Zeta Interactive in 2014 and became Zeta Global in 2016. Zeta Global provides a range of multichannel marketing tools aimed at helping enterprises manage customer acquisition, engagement, and retention through innovative technology solutions.The company specializes in omnichannel data-driven cloud platforms, offering consumer intelligence and marketing automation software. Key services include multichannel campaign management, where Zeta Global is recognized as a leader, AI-powered marketing solutions enhanced by the acquisition of Boomtrain, and customer lifecycle management following the acquisition of eBay's CRM division. Zeta Global's solutions are designed for large enterprises looking to optimize their marketing strategies and improve customer engagement through data-driven insights and automation.