Vanilla Steel

Vanilla Steel is a Berlin-based digital B2B platform that enhances steel trading across Europe with technology-driven solutions. Founded by a team of experienced tech entrepreneurs, including former Thyssenkrupp professionals, the company focuses on digitizing traditional processes in the steel trade. It operates as a counterparty in transactions, directly buying from and selling to clients, which allows for efficient negotiation and reduced administrative tasks.The platform offers automated trading using machine learning and AI to provide tailored offers within 48 hours. It also manages financing, logistics, and quality assurance after transactions. Vanilla Steel hosts online auctions for excess steel, addressing challenges related to overproduction and slow-moving inventory. The company specializes in carbon steel products, including flat and long forms, and serves manufacturers, steel processors, and industrial buyers across Europe, promoting transparency and sustainability in procurement and inventory management.