JCDecaux

JCDecaux is a global leader in outdoor advertising, known for introducing the "Street Furniture" concept in 1964. Founded by Jean-Claude Decaux, the company is headquartered in Plaisir, France, and operates in various regions, including Europe and North America. It specializes in outdoor advertising solutions that are funded by advertising revenue.The company offers a range of services, including street furniture like bus shelters and public benches, transport advertising in airports and transit systems, and automated public toilets known as Sanisettes. JCDecaux is also focused on digital innovations, featuring digital billboards and interactive displays. Its business model involves providing cities with free or subsidized street furniture in exchange for exclusive advertising rights, fostering a beneficial relationship between urban needs and brand visibility.